Classic Vibes and Personal Makeovers

đź“Ť 1965 West 4th Ave

Meet Valerie, the visionary CEO and creator of Niche, at our Kitsilano location. With over 35 years of experience in the eyewear industry, Valerie brings unparalleled expertise and passion to every customer interaction. This location also features an on-site optometrist for comprehensive eye exams and prescriptions, making it your one-stop shop for eye care.

Kitsilano is home to the largest Theo Eyewear collection in town—a stunning array of Belgian designs that are as playful as they are iconic. The store’s classic yet fun atmosphere ensures your visit is as memorable as the eyewear you’ll discover.

Visit us from Tuesday to Friday, 10 AM to 6 PM, and on Saturdays from 10 AM to 5 PM. Whether you’re here to explore our unique eyewear collections or consult with our expert staff, we’re dedicated to making your experience enjoyable and convenient. We can’t wait to help you find the perfect pair of frames!

Kitsilano

Looking for a Specific Brand or Model?

At Niche Eyewear Boutique, we move our collections between locations to keep the experience fresh and dynamic. If you’re searching for a specific frame or brand, don’t hesitate to contact us—we’ll make sure to help you find exactly what you’re looking for.

Each Niche Eyewear Boutique location is a reflection of the care, love, and passion that Valerie has poured into her craft. Visit us and discover a world of eyewear designed to transform the way you see and express yourself.

Highly recommend! I bought glasses here back in August. I’ve never received more compliments on frames/glasses in my life (and I’ve been wearing glasses since my teens). They have a great selection and more importantly take the time to ensure the frames match you. This includes understanding the look you’re hoping to achieve, what fits your face and skin tone etc. They are also honest. If something doesn’t look good, they’ll tell you (politely, of course and if you ask for their opinion). Will be back very soon!

- C H

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Rosie RedfieldRosie Redfield
22:52 08 Feb 24
A small shop with a wonderful selection of non-boring eyewear, and great staff with time to give you all the guidance you want.
Bassim NahhasBassim Nahhas
18:40 04 Feb 24
A beautiful collection of leading designers. I enjoyed the entire experience from to finish. Thank Valerie and team.
Jason QinJason Qin
23:24 31 Jan 24
My sunglasses were broken and I walked in and got it immediately fixed.
Mayan VeredMayan Vered
02:34 02 Jan 24
The staff were incredibly lovely, knowledgeable and patient with my indecision. Paired with excellent selection, definitely recommend!
Tom NewmanTom Newman
16:01 13 Nov 23
“Niche" - A Haven for Eyewear AficionadosUpon entering "Niche," I was instantly captivated by the eclectic array of eyeglass frames that adorned the walls with an air of elegance and uniqueness. The store, with its carefully curated selection, felt like a gallery showcasing the art of eyewear.The customer service at Niche was nothing short of exemplary. Attentive and knowledgeable, the owner demonstrated an impressive understanding of both fashion and function, guiding me through her wide selection of frames. Each piece they presented was not just a means to correct vision but a statement of individual style.What stood out was their array of unique and eclectic frames - a refreshing departure from the mundane and ordinary. From vintage-inspired designs to avant-garde shapes, Niche offered a treasure trove for those seeking something that truly sets them apart. I found myself in a delightful dilemma, choosing between frames that each had their own character and story.The frame I eventually chose will become a part of my identity - a perfect blend of comfort, style, and personality. It's not just eyewear; it's a conversation starter, a piece of art that rests on the bridge of my nose.In summary, Niche is more than just an optical store; it's a destination for those who view eyeglasses as an extension of their personality. With its exceptional customer service and an unmatched selection of unique frames, Niche stands out as a gem in the world of optical retail.
Arjun SharmaArjun Sharma
20:59 06 Apr 23
I recently visited the store and had an exceptional experience with their outstanding optician. From the moment I entered the store, the optician greeted me with a warm smile and made me feel welcomed.I was in search of a new pair of glasses and the optician was very patient with me as I tried on different frames. They provided excellent guidance and advice on which frames would best suit my face shape and personal style.Throughout the process, the optician took the time to educate me on the different lens options available and the benefits of each one. They also made sure to check in with me to see if the glasses were fitting well or if any adjustments needed to be made.What really stood out to me was the level of care and attention to detail that the optician provided. They went above and beyond to ensure that I was completely satisfied with my purchase and even followed up with me after a few days to make sure that everything was still going well.Overall, I highly recommend this eye glasses store to anyone in need of a new pair of glasses. Their outstanding optician truly care about their customers and provide a level of service that is unmatched.
I recently had the pleasure of visiting NICHE, a truly exceptional glasses store. From the moment I walked in, I was struck by the passion and dedication of the owners, who clearly love what they do and take great pride in helping their customers find the perfect pair of glasses.What sets this store apart is the exceptional level of service and attention to detail. The owners are truly experts at identifying the right type of glasses for each individual, taking into account factors like face shape, lifestyle, and personal style. They took the time to really understand what I was looking for and helped me find the perfect pair of glasses that not only looked great, but also felt comfortable and functional.In addition to their exceptional customer service, the store also offers a wide selection of high-quality glasses, with a range of styles and price points to suit every budget. I was impressed by the level of care and attention to detail that went into each pair of glasses, and I felt confident that I was making a wise investment in my vision and my appearance.I JUST LOVE IT!!
Jennifer KleinsteuberJennifer Kleinsteuber
00:39 08 May 21
I absolutely adore the owner of this shop. She was so lovely and very knowledgeable. If you are shopping for a new pair of glasses, this is definitely the place to come! Val has one location here and one on Main Street.#fashion #hot#hot#hot
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