l.a.Eyeworks: Bold Eyewear Redefining Personal Expression

Established in 1979 by Barbara McReynolds and Gai Gherardi, l.a.Eyeworks emerged from a desire to revolutionize the eyewear industry. The duo, both trained opticians, sought to break away from the conventional designs of the time, introducing frames that were as unique and expressive as the individuals who wore them.

Their first boutique on Melrose Avenue in Los Angeles became a hub for creativity and innovation, attracting a diverse clientele eager for distinctive eyewear. l.a.Eyeworks’ designs are renowned for their bold shapes, imaginative use of materials, and vibrant colors, each frame crafted to celebrate individuality and personal style.

Beyond their innovative designs, l.a.Eyeworks has made a significant cultural impact through their iconic portrait ad campaign, featuring a wide array of celebrities and cultural figures photographed by Greg Gorman. This campaign, with the tagline “A face is like a work of art. It deserves a great frame,” has become a hallmark of the brand’s identity.

Discover l.a.Eyeworks’ collection at Niche Eyewear Boutique, where each frame is a testament to fearless design and the celebration of individuality.