About Niche Eyewear Boutique

The Niche Philosophy

At Niche Eyewear Boutique, we embark on a unique quest to discover the most exquisite and original independent eyewear selections from around the globe. Guided by the expertise and passion of owner Valerie Afriat and her managing partner Michele Grisack, our team is dedicated to bringing the world’s finest handcrafted, artisanal eyewear collections directly to you. Our journey takes us to the vibrant workshops of skilled artisans, where each piece of eyewear is meticulously crafted, ensuring an unparalleled combination of quality, style, and individuality.

Choosing the right eyewear is more than just matching frame shapes to faces; it’s a sophisticated art of capturing who you are. We strive to translate your personality, prescription, lifestyle, and visual needs into an impeccable eyewear fit. Our commitment to offering an unforgettable boutique experience means each visit is tailored to your unique identity, as we believe eyewear is a profound expression of personal style.

While our frame collections are at the core of our offerings, we never compromise on the latest in lens technology. We partner exclusively with leading independent optical lens companies that share our high standards for quality and innovation. Our team is constantly engaged in ongoing training to stay abreast of the latest advancements in lens technology, ensuring that your vision is supported by the most cutting-edge solutions available. Whether it’s innovative coatings, advanced materials, or specialized designs, our aim is to enhance your visual experience with the best optical care possible.

At the heart of our mission is a deep commitment to exceptional customer service and superior optical care. We understand that choosing eyewear is a personal journey, and we are dedicated to guiding you through every step with warmth and expertise. Our priority is to create a welcoming environment where your needs are heard, your preferences are respected, and your satisfaction is our top priority.

Your shopping experience at Niche Eyewear Boutique is designed to be a memorable and luxurious encounter where personalized service meets the art of eyewear. Our mission is to provide you with a curated collection that not only meets but exceeds your expectations, combining style, comfort, and function seamlessly.

We invite you to explore our world of unique eyewear, where every frame is a masterpiece, crafted with passion and precision. Discover the perfect match for your face, your lifestyle, and your soul, and let us transform the way you experience eyewear.